Question 1

What is YourBrandOnTime?

Accepted Answer

YourBrandOnTime is an AI-powered video social listening platform that detects brand mentions, sentiment, and business opportunities inside YouTube, TikTok, and Instagram Reels videos. It goes beyond titles and hashtags by analysing the actual spoken content, on-screen text, and visual cues, and turns those signals into actionable marketing intelligence and direct outreach opportunities through Social Acting.

Question 2

How do I get started?

Accepted Answer

Sign up with Google or Microsoft, configure at least one brand profile (brand name + competitors + categories of interest), and the dashboard will start populating within minutes with real mentions from the last 30-90 days. From there you can refine filters, generate reports, ask the AI chat about your data, or jump into Social Acting to engage creators.

Question 3

Which languages does the platform support?

Accepted Answer

The user interface is available in Spanish, English, Catalan, German, and French. Video analysis is language-agnostic: our speech-to-text and NLP pipelines process content in 50+ languages automatically — you can track a brand across English, Spanish, Portuguese, Hindi, Arabic or any combination without extra configuration.

Question 4

What is video social listening?

Accepted Answer

Video social listening is the process of analysing the full content inside a video — spoken words, on-screen text, overlays, and visual context — to detect brand mentions, sentiment and opportunities. Unlike traditional social listening which reads only captions, descriptions and hashtags, video social listening uses AI (ASR, OCR, NLP) to understand what content creators actually say and show, surfacing mentions that are completely invisible to legacy tools.

Question 5

How does YourBrandOnTime detect brand mentions inside videos?

Accepted Answer

Three AI layers run in parallel on every video. Automatic Speech Recognition (ASR) transcribes every spoken word with second-level timestamps. Optical Character Recognition (OCR) reads on-screen text, overlays, subtitles, and product labels frame by frame. Natural Language Processing (NLP) analyses the combined transcript to identify entities, brand variants, sentiment polarity, purchase intent, and competitor references. Every mention is stored with a link to the exact second of the video, so you can replay the context instantly.

Question 6

What platforms does YourBrandOnTime monitor?

Accepted Answer

YourBrandOnTime monitors YouTube (long-form and Shorts), TikTok, and Instagram Reels. Processing covers more than 10 million videos in our historical index plus a continuous near-real-time crawl of creators and keywords you care about. Results are unified in a single dashboard — you do not have to jump between tools to compare how a brand is performing across platforms.

Question 7

How accurate is the video sentiment analysis?

Accepted Answer

Around 92% accuracy on brand mentions in our internal benchmarks, versus roughly 75% for text-only tools. The gap comes from video context — tone of voice, sarcasm, product demos, unboxings, and negative overlays are all captured. We additionally score sentiment on a continuous −1 to +1 scale, so you can filter "strongly negative" vs "slightly negative" and prioritise accordingly.

Question 8

How quickly do new videos appear in my dashboard?

Accepted Answer

Most YouTube and TikTok videos are processed within 5-30 minutes of publication for creators you have in your profile; broader platform-wide mentions typically appear within a few hours. You can tune the freshness/scope tradeoff per profile — prioritise ultra-fresh if you need crisis monitoring, or prioritise breadth if you want long-tail discovery.

Question 9

What counts as a "mention" inside a video?

Accepted Answer

Any of the following: the brand name spoken aloud at least once, the brand logo or product visible on-screen long enough to be read by OCR, a variant of the brand name (with different casing, hyphens or common misspellings) in overlays or captions, or a contextual reference in the video description or subtitle track. Each mention gets a type label (spoken / visual / text), a timestamp, and a sentiment score so you can filter by signal quality.

Question 10

Can I jump directly to the moment where my brand is mentioned?

Accepted Answer

Yes. Every mention card includes a link to the exact second in the source video (e.g. youtube.com/watch?v=XYZ&t=137s). Click it and the video opens at that timestamp in a new tab. This is huge for reviewing context before responding, building case studies, or sharing evidence internally without asking a teammate to "skip to the 2:17 mark".

Question 11

What does the main dashboard show?

Accepted Answer

The main dashboard gives you an at-a-glance view of your brand health: total mentions for the selected period, sentiment distribution, Share of Voice against competitors, top channels talking about you, geographic distribution, period-over-period growth, and a live timeline of activity. From there you can drill down into any segment — a specific channel, country, category, or sentiment bucket — without leaving the view.

Question 12

How do the dashboard filters work?

Accepted Answer

The filter bar lets you combine period (7/30/90/365 days or custom date range), sentiment, platform, countries, and channels. Countries and channels both support include and exclude tabs with a live search — for example you can say "show me everything except Bloomberg Podcasts" in one click. Filters are persisted in the URL so you can share a filtered view via link, or reopen it later with the same context.

Question 13

Can I filter "everything except this channel"?

Accepted Answer

Yes. In both the dashboard and the person-mentions page the channel filter has an "Exclude" tab. Type part of a channel name in the search box, click the matches you want to hide, and every card, chart and table is recomputed in real time. Exclusions and inclusions are mutually exclusive — a channel can never be in both lists at once — and the same dropdown also works for countries.

Question 14

What are dashboard profiles?

Accepted Answer

A profile is a named, reusable combination of brand + competitors + categories + keywords. You can have multiple profiles on the same account (e.g. "Nike — EU campaign", "Nike — LATAM", "Adidas client") and switch between them from the workspace header. Each profile keeps its own filters, layouts and report history, so teams working on different brands never step on each other.

Question 15

What time windows can I analyse?

Accepted Answer

Presets cover the last 7, 30, 90 and 365 days, and you can always pick a custom date range from any start/end dates. The period-over-period comparison card automatically recomputes "X vs the previous window of the same length", so a 30-day report compares the last 30 days against the 30 before that. Older data is available too — our historical index currently spans back several years for major platforms.

Question 16

How do I set up my brand on the platform?

Accepted Answer

Go to Settings → Brand profile and add your brand name, common variants (e.g. "Coca-Cola", "coca cola", "CocaCola"), the categories you want to monitor (Technology, Food, Sportswear…), and any keywords that should trigger a match. The platform immediately starts ingesting matching videos. You can also mark keywords as mandatory (videos must contain them) or optional (boost relevance).

Question 17

How do I add competitors?

Accepted Answer

In Settings → Brand profile there is a "Competitors" section with the same search-as-you-type input as the dashboard. Start typing a brand name, pick one (the suggestion dropdown shows real mention counts across the platform so you can tell "Nike" from "Nike Vaporfly" at a glance), and it is added to the list. Competitors are automatically factored into Share of Voice, sentiment comparison and side-by-side reporting.

Question 18

How is Share of Voice calculated?

Accepted Answer

Share of Voice is the percentage of total mentions in your competitive set that belong to each brand, for the selected period and filters. If Coca-Cola has 700 mentions and Pepsi 300 in the last 30 days, Coca-Cola's SoV is 70%. You can also weight SoV by reach (total views of the source videos) to get an "audience-weighted SoV" that better reflects real impact, not just volume.

Question 19

What is the difference between a brand keyword and a variant?

Accepted Answer

A variant is an alternative spelling of the same brand (Coca-Cola, Coke, coca cola) — they all count as the same entity in reports and SoV. A keyword is a broader phrase that indicates relevance but is not the brand itself (e.g. "zero sugar soda", "new Coke formula") — matches on keywords are tagged but kept separate so you can analyse brand mentions vs contextual conversations independently.

Question 20

How do I find creators to work with?

Accepted Answer

The Creators page ranks every channel that has mentioned your brand (or your category) by mentions, average sentiment, subscriber count, engagement rate and estimated audience overlap with your target. You can filter by country, language, platform, monetisation behaviour (organic vs paid placements) and ROI potential. Click a creator to see every video where they have mentioned relevant brands, their sentiment over time, and an ROI calculator.

Question 21

Can I distinguish organic mentions from paid sponsorships?

Accepted Answer

Yes. The AI classifies each mention as "Organic" or "Paid" based on signals like explicit disclaimers ("This video is sponsored by…"), FTC-compliant language, sponsored overlays, and the creator's historical behaviour. The promotion-type donut on the reports page shows the split, and creator cards flag channels that only speak about a brand when paid, so you can weigh authenticity when choosing partners.

Question 22

Can I track mentions of specific people (executives, public figures)?

Accepted Answer

Yes — the Person Mentions page is dedicated to that. Add names of executives, influencers or public figures you care about. The platform surfaces every video that mentions them, tags the person type (YouTuber / Streamer / PublicFigure / ContentCreator / Other), and flags potential drama (controversy spikes in sentiment or unusual coverage volume). It is especially useful for CEO reputation tracking or crisis monitoring around board members.

Question 23

What does an executive report include?

Accepted Answer

An AI-generated executive summary (Markdown with headings and bullets), a KPI strip (total mentions, % positive, reach in views, engagement rate, growth vs previous period), sentiment distribution, Paid vs Organic split, urgency distribution, top categories / subcategories / topics, top channels with average sentiment, top people and person types, best positive quotes and most critical quotes with links to the source videos, the 5 highest-reach videos with thumbnails, posting time and day-of-week patterns, Share of Voice across brands when more than one is in scope, and a ready-to-use social acting comment suggestion.

Question 24

How long does a report take to generate?

Accepted Answer

Typically 30-60 seconds for a single brand over the last 30 days. We parallelise the Elasticsearch aggregations (msearch across time windows) and run both LLM calls (executive summary + social comment) concurrently. You can leave the page while it works — reports are persisted and the sidebar shows the status; when you come back the result is there.

Question 25

Can I access previous reports?

Accepted Answer

Yes. Every report is stored in your workspace with a sidebar listing by recency. Click any entry to reopen the full rendered view with all charts and the original AI summary intact. You can rename, delete or export to CSV. Reports stay accessible indefinitely unless you delete them — useful for audit trails or comparing quarter-over-quarter.

Question 26

What is the AI chat for?

Accepted Answer

The AI chat lets you ask natural-language questions about your data and get grounded answers based on your real mentions, not on the model's pre-training. Examples: "What are the top three emerging creators talking about my brand this month?", "Summarise negative feedback from the last 7 days", "Find opportunities with high monetisation potential where I have not acted yet". Every answer cites the time window it used, the total documents behind the summary, and links to the source videos.

Question 27

Are my chat conversations saved?

Accepted Answer

Yes. Each chat is persisted with every message so you can leave the page while the AI is computing a long answer, or come back days later to continue the same thread. Conversations appear in a sidebar ranked by recency, with an inline badge when the assistant is still composing. You can rename or delete chats at any time.

Question 28

Does the AI send my data to external models?

Accepted Answer

Only anonymised, aggregated summaries of your search results are sent to the language model (via EU-hosted endpoints where possible). Your raw dataset never leaves our infrastructure, and we never train external models on your data. Enterprise plans can additionally opt into on-prem or EU-only model routing for stricter compliance environments.

Question 29

What is Social Acting?

Accepted Answer

Social Acting is our proprietary methodology that turns passive video listening into active engagement. When the AI detects an opportunity — a creator expresses a need your product solves, mentions a competitor negatively, or asks a question — Social Acting generates a contextual comment draft grounded in that specific video, lets you review/edit it, and posts it to the platform through your authenticated YouTube account. The goal is to convert a signal into a conversation in minutes, not days.

Question 30

How does the Social Acting workflow work?

Accepted Answer

Three steps. (1) Detect: the platform surfaces an opportunity card with the video, the quote that triggered it, the sentiment, and why it is worth acting. (2) Analyse: the AI drafts a comment in the tone you configured (helpful, playful, professional…) referencing the creator's exact phrasing for relevance. (3) Act: review, edit if needed, hit Post — the comment is sent from your linked YouTube account and tracked for future reference. All sent comments appear in your action history with metrics (likes, replies).

Question 31

Is Social Acting just a spam-comment bot?

Accepted Answer

No. Social Acting always requires a human click to post. Drafts are contextual — the AI reads the specific video's transcript and quotes the creator's own framing to stay relevant, never generic. We cap the frequency per channel and actively flag when a creator might perceive a reply as spammy. Used well, Social Acting is a drastically faster version of what community managers already do manually: showing up at the right moment with a useful answer.

Question 32

Is YourBrandOnTime GDPR compliant?

Accepted Answer

Yes. All infrastructure runs on Scaleway in France (100% EU-based) — no CLOUD Act exposure, no FISA 702 concerns. We provide a DPA (Data Processing Agreement) to every paying customer by default, publish a transparent sub-processors list, and only process publicly available video metadata. Personal data of your end users never leaves the EU. Our /gdpr page has the full technical breakdown.

Question 33

Where is my data stored?

Accepted Answer

All operational data (your brand configuration, reports, chats, dashboards) is stored in Scaleway data centres in Paris, France. Backups are also EU-resident. Video analysis happens on EU compute. We do not replicate to US or Asia regions unless you explicitly request it for performance reasons — and even then, we will document it in the DPA annex.

Question 34

How do I delete my data?

Accepted Answer

You can delete individual reports, chats, and profiles directly from the UI at any time. For a full account deletion, contact support or use the self-serve "Delete my account" option in Settings → Workspace — it permanently removes your configuration, history and backups within 30 days (the window exists only to recover from accidental deletions). Public video mentions are not personal data and remain in the platform index.

Question 35

Is there a free trial?

Accepted Answer

Yes. Every new account starts on a free Basic plan with enough quota to evaluate the product end-to-end: dashboard access, a limited number of searches per month, a few reports and AI queries. You can upgrade at any time from Settings → Plans — upgrades are prorated and take effect immediately.

Question 36

What payment methods are supported?

Accepted Answer

Monthly and annual billing through Stripe: all major credit and debit cards, SEPA direct debit, Apple Pay and Google Pay. Annual plans include two months free. Enterprise customers can request invoicing with net-30 terms; contact sales for details.

Question 37

Can I add my team?

Accepted Answer

Yes. Standard and Premium plans include team seats with role-based access (Admin / Analyst / Viewer). You can invite teammates from Settings → Organization. Dashboards, profiles, reports and chats are scoped to the organization so your team shares the same source of truth. SSO (Google / Microsoft) is available on all plans.

Question 38

Can I cancel at any time?

Accepted Answer

Yes. Cancellations take effect at the end of the current billing period — you keep full access until then and are never re-charged. Downgrades to free Basic are free of charge. There are no long-term commitments on monthly plans.

Todo lo que necesitas saber

Primeros pasos

Social listening de vídeo y menciones

Dashboard y filtros

Marcas y competidores

Creadores y descubrimiento

Informes

Chat con IA

Social Acting

Datos y privacidad (RGPD)

Precios y cuenta

¿No encuentras tu respuesta?