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Todos los artículos publicados bajo Brand Strategy. Actualizado conforme publicamos — más recientes primero.
How brands actually grow — and lose — share of voice on creator video, and what to do about it. This category covers the strategic decisions brand and marketing teams make on the back of video social listening data: sponsorship structure (Cupra puts the product into the partner content, not adjacent to it — and outscores Emirates' sentiment by 22 points despite the same surface mix), creator program depth as reputational insurance (Mango's 100× ratio between creator-haul surface and scandal-news surface kept brand sentiment at +0.36 through the founder homicide investigation), launch-day brand framing (Ferrari Luce captured the 'Apple Car' frame in 78% of high-view English videos in the first 48 hours — a frame Ferrari PR worked carefully to avoid). These are the case studies that translate raw mention data into decisions about where to invest your brand budget, which partnerships to renew, and which creator clusters are quietly building or eroding your reputation while traditional press coverage lags.
2 artículos