Todos los artículos publicados bajo Insights. Actualizado conforme publicamos — más recientes primero.
Data-driven analyses grounded in the YBOT video index of millions of brand mentions across YouTube, TikTok and Instagram. Every Insight post combines a specific question — a brand leaderboard, a sentiment swing, a market gap, a creator-led trend — with the underlying numbers, the methodology and the verifiable video timestamps that support each claim. We publish Insights when the data surfaces something traditional text-based social listening tools miss: a brand association that built in audio months before press coverage caught up, a sentiment inversion the news archive has not yet seen, a creator cluster flagging an unmet market need. These are the posts marketing teams cite in pitch decks, investors quote in research notes, and journalists fact-check before pressing publish. Read them to understand what is actually happening on creator video right now, not what last year's text-only social monitoring tools think is happening.