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Todos los artículos publicados bajo Video Social Listening. Actualizado conforme publicamos — más recientes primero.
What video social listening is, how it differs from the text-based social listening tools that dominated the 2010s (Brandwatch, Talkwalker, Meltwater, Brand24), and why the 70-80% of brand mentions that happen inside spoken video audio matter for modern marketing teams. The posts here cover the fundamentals: how ASR transcribes 25+ languages with timestamp precision, how OCR reads on-screen text and product placement, how per-mention sentiment scoring works, and why phonetic transcription quirks (the Revolut → 'Revolute' case) cause text-based tools to miss almost half of a brand's surface. We also publish platform-by-platform breakdowns of monitoring YouTube, TikTok and Instagram Reels, since each surface has different API access, content formats, audience demographics and monetisation patterns that change which mentions matter most. Read these to ground your understanding of the category before evaluating specific vendors.
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